Everything We Do

Ford Service

TV​​

Copywriter

The spot was an exercise in problem-solving. We worked with the director and production team to get the camera move just right for both locations using a very advanced camera system. This meant digging a hole in the outdoor locations to match the move. The collaboration from start to finish allowed us to pull off the move without it drawing attention to itself. Also, I learned that when you are working with top voiceover talent like Bryan Cranston, he doesn’t require a lot of direction — he’s a total pro.