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Summary

A seasoned copywriter with a foundation in traditional advertising
who can also deliver in the digital age.

Advertising

Studio Lekker

Freelance Copywriter // 2023, 2024

  • Explored the ways the latest AI developments could be used to create content for advertising and marketing purposes.

  • Wrote copy across various touch points for an exploratory campaign. 

Organic

Senior Copywriter // 2021-2023

Freelance Copywriter // 2020-2021 

Clients: Ford, Voyager

Mediums: TV, Email

  • Wrote emails that played a key role in the agency winning Ford's 
    CRM business.

  • Learned better workflows by utilizing Figma.

  • Mentored two copywriters on writing, presenting, and creative skills.

  • Initiated what became "coffee pals," an agency-wide initiative for remote colleagues to meet virtually and build their relationships within
    the agency.

  • Led a workshop on the foundation and history of improvisational comedy.

BBDO

Freelance Copywriter // 2019-2020

Client: Ford Service, Mustang Mach-E

Mediums: TV, Print

  • Wrote two national TV commercials for Ford Service.

  • Developed concepts to reveal the Mustang Mach-E on Jimmy Kimmel Live.

  • Created a unique Mach-E print ad customized for an air show.

Madison Square Garden

Freelance Copywriter // 2017-2018

Client: The New York Rangers

Mediums: Social Media, Video

  • Won a Bronze Clio for a social media video campaign.

  • Interviewed players, alumni, and fans for client-sponsored feature videos.

Organic

Copywriter // 2015-2017 

Clients: Subway, Tim Tam, Quaker Oats, Tropicana

Mediums: TV, Radio, Web, Email

  • Wrote a TV script that won the agency a project for Tropicana.

  • Explored both humorous and straightforward approaches for Subway's weekly CRM emails.

  • Helped to develop to voice-activated skill on the Amazon Alexa for Quaker's overnight oats campaign.

  • Mentored a copywriter intern on the fundamentals of print advertising.

Spring Pheasant

Owner/Creative Director // 2012-2015

Clients: Pizza Pro, Chandler Nichol & Sloan, Foxfire Printing, Kelly’s Logan House

Mediums: Print, Web, Branding

  • Owned and operated an independent agency for three years.

  • Met with clients regularly to discuss creative strategies and designs.

  • Developed logos, print, websites, taglines, and other collateral.

  • Worked as both a copywriter and art director on every project.

Grey

Freelance Copywriter // 2007-2008

Clients: Dairy Queen, Hawaiian Tropic, Canon, Smuckers

Mediums: TV, Print, Radio

  • Immersed myself in a thriving creative culture of over 100 creatives all working on the same open floor plan.

  • Gained wisdom and craft instruction from award-winning
    creative directors.

  • Traveled to Ohio to write radio for Willard Scott on Smuckers .

  • Developed a national print campaign for Hawaiian Tropic.

  • Presented work in-person to clients.

  • Collaborated with other creatives to develop 30-second videos shot with
    a webcam.

Fresh Grey

Creative Assistant // 2004-2006

Clients: Kmart, 3M

Mediums: TV, Print, Radio

  • Witnessed a creative sea change transforming a very traditional agency into a creative-driven business.

  • Mentored by the 3M creative team on TV, print, and radio advertising.

  • Served as the administrative assistant to two managing partners and their team of 11 creatives.

  • Supported the team on a very demanding Kmart account.

  • Learned the roles and functions of a professional advertising agency.

Education

The School of Visual Arts

Film & Advertising Courses

Upright Citizens Brigade

Magnet Theater

The PIT

Improv & Sketch Comedy

Wilmington Friends School

Graduate

Lehigh University

Theatre & Economics BA

The Atlantic Acting School

Acting & Directing

Outward Bound

Leadership & Self-Reliance Training

Computer Skills

Photoshop, InDesign, Premiere, Keynote, Google Docs, Word, Teams, Figma, Final Draft, Wix

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