Experience - (Download PDF)
Freelance Senior Copywriter // 2021
Client: Auto Lender
TV
- Pitched concepts for TV campaign
Freelance Senior Copywriter | BBDO // 2019-2020
Client: Ford
TV, Print, Email, Digital
- Penned national TV commercials for Ford Service
- Worked with Jimmy Kimmel Live to develop sketch to unveil Mustang Mach-E
- Crafted email campaigns for reservation process and activation of Mustang Mach-E
Freelance Copywriter | Madison Square Garden // 2017-2018
Client: The New York Rangers
Video, Social, Venue Advertising
- Rocked a social media campaign that won a Bronze Clio
- Interviewed fans and players to create engaging client-sponsored videos
- Collaborated with Rangers reporter Amanda Borges on alumni interview show
New York Eats
Copywriter | Organic // 2015-2017
Clients: Subway, Tim Tam, Quaker Oats, New Business
TV, Digital, Email, Social, Radio
- Took a deep dive into the world of digital advertising including CRM and paid social
- Handled writing weekly emails for Subway’s newsletter over the course of a year
- Converted instructions for making overnight oats into an Amazon Alexa skill
Freelance Creative | Spring Pheasant // 2012-2015
Clients: Pizza Pro, Chandler Nichol & Sloan, FoxFire Printing
Print, Branding, Strategy
- Became a one-man shop for design and writing
- Found solutions that fit client budgets
- Built relationships with vendors and freelancers
Creative Assistant | 1919 // 2010-2011
Clients: The Ritz Carlton Residences Vail
Web, Film
- Supported 3 person boutique agency with administrative duties
- Learned about high-end website management
- Learned basics of film editing on Final Cut Pro
Freelance Copywriter | Grey // 2007-2008
Clients: Dairy Queen, Hawaiian Tropic, E*Trade, Canon, Smuckers, New Business
TV, Print, Digital, Radio
- Experienced a sea-change in the agency’s creative culture
- Traveled to present work to clients in person
- Learned from world-class creative directors
Creative Assistant | Fresh Grey // 2005-2006
Clients: Kmart, 3M
TV, Print
- Learned how an agency functions from the copy room to the CCO by assisting a creative team
- Supported 2 executive creative directors and their team of 11 creatives
- Edited animated storyboards for client presentations and focus groups
Student President | University Productions // 2001
Comedy Director // 1999-2000
School: Lehigh University
Committees: Comedy, Music, Special Events, Excursions, Marketing, Web
- Executive produced live concerts, stand-up comedy shows, and other entertainment
- Led at 75 member organization divided into 6 committees
- Designed and distributed advertising to promote shows
Education
School of Visual Arts
Advertising Classes // 2009-2011
Magnet Theater & Upright Citizens Brigade
Improvisation and Sketch Comedy Training // 2003 - Present
Lehigh University
Theatre & Economics BA
- Won Outstanding Student of the Month Award
- Directed one-act play
Recommendations
"Brad is an absolute pleasure to work with. Always eager to find the solution to client challenges with a sharp wit and excellent critical thinking, and always driven by a positivity that's infectious with the team. He's an excellent storyteller, with that rare ability to tell simple, concise, and hard hitting stories. His inquisitive nature has led to him being well versed in many aspects of digital and technology during our time working together. Oh yeah, and he's freakin' hilarious too. I look forward to our paths crossing again soon."
- Rob Kurfehs
Group Creative Director, BBDO Worldwide
"Brad was extremely hard working and always came to the table with a plethora of ideas. He truly knows what it means to be a team and he made concepting very easy. Brad's passion to produce great work is addictive. Brad and I worked on projects from Wet Ones and Smucker's to internal introductory videos. And his sense of humor is infectious. Brad is definitely one of those guys you come across and realize he truly can do anything. If ever a project comes up that you're unsure about how to create or produce, Brad never fails. He will get it done. Bottom line. He's an amazing human being and a great friend."
- Shardae Mendes
Creative Director, TBWA