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Everything We Do

Ford Service


The Brief

Communicate the high level of professionalism, skill, and knowledge associated with the Ford Service techs and encourage Ford owners to return to Ford Service repair centers instead of using a third-party mechanic.

The Idea

Make the uniform Ford Service tech an icon for the high level of service one can expect from Ford Service. Also, reinforce what going to a reliable technician at Ford Service does—lets you enjoy life outside the service bay.

Creative Note

My task was to tie together our strong visual approach by using a more dramatic tone to emphasize the high value of the Ford Service tech. 


Group Creative Director

Creative Director (Copy)

Creative Director (Art)




Brad Engle

Rob Kurfehs

Brian Kunath

James Salantrini

Phil Morrison

Danielle Scalfani

John Hilmer

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